Media Placement, e-Mail
Advertising and Direct Mail
PKB can facilitate the placement of radio, television, e-mail
and direct mail advertising. We can help you analyze, evaluate
and identify your strategic target markets, and assist in implementing
a successful marketing campaign. We will show you how to utilize
various forms of advertising to generate interest and drive
tons of business to your web site/call center/stores. Hint:
a combination of radio advertising in alliance with solo, shared
or e-mail is a powerful, cost effective marketing technique
that produces great results.
Return to list
Inbound and
Outbound Telemarketing
All marketing campaigns eventually require telemarketing support.
It might be necessary to take orders/clear credit, provide various
aspects of customer service, perform follow-up surveys, etc. PKB
can provide the knowledge and insight to assist you in implementing
your own internal resources, or we can provide highly experienced
24/7 outside services.
Printing
Forms, Envelopes, Booklets and Catalogs
PKB has numerous large capacity, high quality, cost competitive
resources available to produce all of your printing needs. Over
the years we have established direct personal relationships
with the owners of these manufacturing facilities, and instilled
our intense concern for competitive pricing, quality and timeliness.
Sheet-fed, continuous, postcards, annual reports, special inserts,
custom 9 x 12's, custom catalogs...our staff has done it all.
And we're happy to handle it for you.
Return to list
Custom
Promotional Products, Boxes and Signs
If you need personalized refrigerator magnets, buttons, badges,
pens, golf balls, T-shirts, caps, towels, etc., or you need
a customized desk calendar/wall picture with a moving 3-D image
on it, we can get it for you. We can also provide special custom-made
boxes, POP displays, signs and standees to suit any occasion,
and at incredibly low prices.
Return to list
Predictive
Modeling
The single most important aspect of establishing a successful
marketing campaign, especially in Direct Marketing, is determining
and defining the best possible target market for the product
or service being sold. How exactly do you identify the ideal
candidates to receive your message? Which demographics are available?
Where do you draw the line in defining the specific criteria?
When do you use credit scoring and how do you identify the cutoff?
This and more is all part of Predictive Modeling (PM). Don't
use it and you might as well throw darts at a board. Any success
you achieve without PM is pure conjecture/luck and not likely
to sustain itself for any length of time. As a wise old philosopher
once said, "If you don't know where you're going, any road will
get you there." PKB can assist you with the use and implementation
of PM.
Return to list
List
Acquisition, Demographic/Psychographic Appending
PKB can help you decide which lists are best for your specific
application and acquire them for you. We can also have your
in-house list processed to append special demographic or psychographic
information (i.e., age, income, number of children, buying pattern,
telephone number, etc.).
Return to list
Database
Processing, List Hygiene, Merge/Purge and NCOA
All direct marketing campaigns require 1) an offer 2) graphic
design 3) a mailing list. The most important element of the
three, by far, is the mailing list. The list must be strategically
targeted and it must have the highest possible deliverability.
In order to maintain the accuracy of the data and qualify for
postal discounts, the list must be processed through ZIP code
correction, address standardization, and NCOA. We can provide
all of these services in addition to inner-list dup elimination,
multi-list merge/purge processing, data warehousing, list segmentation
and version/key code assignments.
Return to list
Postal
Sorting, Discounts, Drop Shipping and Mailing Piece Accuracy
Once a list has been through the hygiene process, the next consideration
is the all important postal discount analysis and evaluation.
There are many levels of discounts available and numerous factors
relating to the construction of the mailing piece that affect
the discount. Segmenting the list for multiple "drops," misaligned
addressing materials, unacceptable colors/color placements can
adversely affect the discount. We can make sure your list has
been processed by USPS approved sorting software for the best
possible discounts, and all avenues of potential additional
postage discounts, such as drop shipping to BMC's or SCF's,
zone skipping, etc. have been considered.
Return to list
Laser,
Inkjet Personalization
The most frequently sought after methods of high speed personalization
used today are sheet-fed and continuous form laser or inkjet
printing. Each of them have their special place in the overall
scheme of mailing campaigns. PKB can provide all of these methods
of personalization, and can offer our expertise in helping you
decide what type and size of materials to use. Can the paper
hold the ink properly? Will my form size fit through the equipment?
Will the type of paper I'm using pass through the equipment?
Should this form be designed 1-up or 2-up? Which type of personalization
is the most cost effective for my project? PKB can answer all
of these questions and more.
Return to list
Mailing,
Lettershop, Bindery and Fulfillment
PKB has numerous large capacity, high quality, cost competitive
resources available to produce all of your lettershop, bindery
and full service fulfillment needs (including order taking,
credit clearing, secured remittance processing, pick/pack/ship).
We also can provide the latest computerized, machine technology
to perform unusual tasks such as inserting a video or magazine
and CD into a polybag, inserting multiple oversized sheets of
paper (i.e., FSI's, newspapers, etc.) into an outer wrap, inserting
numerous coupons and promotional items into a 6 x 9 envelope
in a single pass...all at incredibly high throughput speeds!
We regularly manage large mailing projects with multiple inserts,
in the hundreds of thousands and millions of pieces, however,
we are also willing to handle small projects with the utmost
care...whatever our client needs.
Return to list
Product
Warehousing and Inventory Control
We can provide well organized, large capacity storage for your
products. There are general areas designated for non-volatile
items and special high security areas for high profile items.
We utilize several time-proven operational procedures, and state-of-the-art
software to insure accuracy of counting, storing, tracking and
reporting your inventory. In addition, one of our experienced
personnel, who is aware of the materials you have coming in,
will personally inspect a cross section of everything (for accuracy
and quality) and verify the quantities received are the quantities
expected. Any anomalies spotted are always reported to our clients
immediately.
Return to list
Freight
and Shipping Discount Consulting
Many years ago PKB recognized our clients need to find resources
that were capable of reducing their costly freight and shipping
expenses. After a lengthy and thorough review of the various
companies available, we found two consulting firms whose capabilities
far exceed their competition. Both companies receive no up-front
fees, and are compensated on the basis of a percentage of the
sizable cost savings they achieve. They are able to work with
your existing carriers (Fedex, UPS, Airborne, etc.) and convince
them to issue significant discounts. One of them specializes
in domestic shipping, while the other specializes in domestic
trucking and foreign shipping. They have reduced our clients
freight and shipping costs on average a whopping 36%!
Return to list
Project
Management and Customer Support
Many companies' customer support personnel are re-active, or
in-active , which eventually results in poor, untimely communication
and client frustration. At PKB we take pride in being 100% pro-active.
Our highly experienced personnel constantly monitor your projects
to insure all performance schedules are met or exceeded. Our
customized e-mail compliant follow-up systems will keep your
designated personnel continually apprised of the status of all
aspects of your projects. Let us take charge of your marketing
projects and you will appreciate a whole new experience in worry-free
service. We will eliminate the headaches of repetitious, tedious
follow-up so you can use the hours you gain back to concentrate
on running your core business.
Return to list